Last Updated: 6th Aug, 2026

Noam Love Inc. (“Noom,” “Company,” “we,” “us,” or “our”) has adopted this Privacy Policy to describe how we collect, use, disclose, and otherwise process personal information in connection with our website located at noom.love (the “Website”) and any related services that link to or reference this Privacy Policy.

By accessing or using the Website, you acknowledge that you have read and understand this Privacy Policy. This Privacy Policy is incorporated into and forms part of our Terms of Use.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

1. The Information We Collect and How We Use It

   We collect the following information about you, either because you provide it to us, it is directly necessary to provide our Website and Products, or because it helps us improve and secure the Website. We use this information for the purposes described below and, where applicable, to comply with legal obligations, enforce our agreements, protect our rights and the rights of others, and in connection with a merger, acquisition, reorganization, financing, sale of assets, or other corporate transaction involving all or part of our business.

   1. Information You Disclose To Us. The following categories of personal information are collected directly from you when you register with the Website, purchase Products, participate in Website activities, or otherwise contact us, including any information you choose to provide to us directly:

      1. Contact Information. Information by which you may be personally identified, such as your name, postal address, e-mail address, and telephone number. We use this information to verify your identity, provide you with the services and Products you request, send you notices about your account, notify you about changes to the Website, respond to your inquiries, process, fulfill, ship, deliver, and manage your orders, process returns, provide customer support, fulfill our contractual obligations, and, where permitted by law, send you marketing and promotional communications consistent with your preferences.

      2. Commercial Information. Information about commercial transactions made through the Website, such as transaction history, order details, products purchased, shipping details, payment status, returns, and customer support history. We use this information to provide the Products you request, fulfill contractual obligations, improve the Website, process and document transactions, handle returns, prevent fraud, and provide customer support. Please note that payment information is processed by Shopify and the payment providers available through the Website. We do not receive or store complete payment-card information, but we may receive and maintain limited transaction-related information, such as the payment method, payment status, order details, and information necessary to process refunds, address disputes, prevent fraud, and maintain transaction records.

      3. Communications Data. When you sign up for marketing communications, order our Products, request information, or otherwise communicate with us, we collect information relating to those communications, such as the content of your requests and inquiries, your communication and marketing preferences, your subscription and opt-out status, and information about your interactions with our emails, such as whether an email was delivered, opened, or clicked. We use this information to deliver the Products and services you request, respond to your communications, send transactional and, where permitted by law, marketing or promotional emails, administer and improve our communications, and honor your communication preferences.

      4. SMS and Mobile Information. If you provide your mobile phone number and opt in to receive text messages from us, we collect your mobile number, your consent status, and information relating to the text messages we send and receive (such as message content, date and time stamps, and delivery status). We use this information to send you transactional messages (such as order and delivery updates) and, with your prior express written consent where required by law, marketing or promotional messages, as well as to administer and improve our SMS program and comply with legal obligations.

   2. Information Automatically Collected. We automatically collect, ourselves or through third party service providers, the following types of personal information when you visit, use or navigate the Website.

      1. Log and Usage Data. This includes the domain and host from which you access the Internet; the Internet address of the website from which you linked directly to the Website, if applicable; the date and time you arrived at our Website; how long you spent on the Website; which pages you visited; your Internet Protocol (IP) address; device identifiers and other unique online identifiers; and your computer’s operating system and browser software. We collect this information from your browser and device through server logs and analytics tools when you interact with the Website. We use this information to improve the Website, customize elements to your interests, speed up searches, recognize you when you return, and ensure security.

      2. Cookies and other Tracking Technologies. We, including through third-party providers, use “cookies” and similar technologies, including web beacons, tags, pixels, software development kits, and similar technologies, to collect information such as your IP address, internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked, search terms and other usage data. We collect this information when you interact with our Website through cookies and similar technologies placed by us and by third-party providers, including advertising and analytics partners, which may track your online activities over time and across different websites. We use this information to improve the Website, show you ads tailored to your interests, and enhance your overall experience by analyzing usage patterns to optimize site performance, customizing content and features based on your preferences, and delivering relevant marketing or promotional messages that align with your activity and interests.

   You can learn more about how Google uses information collected through sites and apps that use Google services at https://policies.google.com/technologies/partner-sites and manage certain Google advertising preferences at https://adssettings.google.com.

2. How We Share Your Information

   We disclose your personal information to the following categories of third parties for the purposes described below.

   1. Vendors, consultants, and service providers. We disclose your personal information to third-party service providers and contractors who assist us in operating our Website and conducting our business, including providers of email marketing, SMS communications, product fulfillment and distribution, shipment tracking, hosting, e-commerce platform services, payment processing, fraud prevention, site analytics, customer support, returns management, tax calculation, and website security and performance.

      For example, we use Shopify to power our online store and process orders placed through the Website; Shopify Payments and/or Shopify’s payment processing partners to process payments; shipping carriers, courier companies, fulfillment providers, and their agents to fulfill and deliver orders; and marketing, analytics, customer support, website hosting, security, and performance providers to help us operate and improve the Website and communicate with customers. These service providers process personal information on our behalf and in accordance with our instructions and applicable law.

      Shopify Enhanced Services. Our store is hosted by Shopify. Shopify processes personal information about your visits to and purchases from the Website to provide and improve its services, including Enhanced Services that use information about your interactions with our store, other merchants, and Shopify. To provide these services, we share personal information with Shopify and other third parties that may be located in countries other than the country where you live. For more information about how Shopify processes personal information and the rights available to you, please see Shopify’s Consumer Privacy Policy.

   2. Advertising and Marketing Partners: We disclose certain personal information to advertising platforms and marketing partners to support retargeting, advertising optimization, and campaign measurement. We also use tracking technologies, such as pixels, that allow our advertising partners to collect information about your activity on our Website. These partners may include Google, social media networks, advertising platforms, analytics providers, and other marketing partners that help us measure ad performance and deliver targeted advertising. We may also work with other marketing service providers from time to time to provide a better experience on our Website or for marketing purposes, such as email, SMS, or direct mail marketing services.

   3. We may disclose personal information as required or permitted by law, including in the following circumstances:

      1. With government authorities, law enforcement agencies, our affiliates and subsidiaries, or our legal counsel to comply with any court order, law, or legal process, including to respond to any valid government or regulatory request;

      2. To enforce or apply our terms of use and other agreements, including for billing and collection purposes;

      3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Noom, our customers, or others;

      4. To a buyer, prospective buyer or other successor, affiliates, advisors, investors, or other relevant parties in the negotiation or effectuation of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Noom’s assets; or

      5. Between and among our current or future parents, subsidiaries, affiliates, and other companies under common control and ownership with the Company, including our affiliate located in Israel, as reasonably necessary to operate our business, provide the Website and Products, comply with legal obligations, and support internal administration.

3. Your Privacy Choices

   1. Email Marketing Communications. You may opt out of receiving marketing and newsletter emails at any time by clicking the “unsubscribe” link included in the email or by contacting us as described in Section XI. Please note that you will continue to receive transactional or order-related communications, such as order confirmations and shipping updates.

   2. SMS Messaging. If you provide your mobile number in connection with a transaction, we may send you text messages regarding your orders or other transactional matters. With your prior express written consent where required by law, we may also send you recurring marketing or promotional text messages. Message frequency varies based on your interactions with us, and message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase. You may opt out of receiving marketing text messages at any time by replying STOP to any message or by contacting us as described in Section XI. After you send STOP, we may send you a confirmation message. For assistance, reply HELP or contact us at Help@noom.love. We do not sell or share personal information collected through SMS messaging for third-party marketing purposes, but we may disclose such information to service providers that assist us in delivering and administering our SMS program.

   3. Cookie Preferences. You may be able to manage certain cookie and tracking technology preferences through the cookie preference tool made available on the Website at opt-out Page. You may also be able to block or disable cookies through your browser settings, but doing so may affect the availability or functionality of certain Website features.

   4. Do Not Track and Universal Opt-Out Signals. Some web browsers may transmit “Do Not Track” (“DNT”) signals to the Website. At this time, we do not respond to DNT signals because there is no uniform industry standard governing their interpretation. Separately, we honor universal opt-out preference signals, such as browser- or device-based mechanisms that communicate your choice to opt out of targeted advertising, the sale or sharing of personal information, or certain profiling activities, to the extent required by applicable law. You can manage available choices to opt out of the sale or sharing of personal information and targeted advertising through our Your Privacy Choices page.

   5. Exercising Your Privacy Rights; Questions or Concerns. You may contact us to exercise your privacy rights or to relay any questions or concerns as set forth in Section XI.

4. How We Protect the Information

   We use reasonable technical and organizational measures to protect your personal information from loss, unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Your security also depends on you. If you have a password for access to the Website, you are responsible for keeping it confidential and not sharing it with anyone. While we strive to protect your data, any transmission over the internet is at your own risk, and we are not responsible for circumvention of security measures on the Website.

5. External Sites

   The Website may also contain hyperlinks to other third-party websites or apps (“External Sites”). We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or External Sites to which we provide hyperlinks. As such, we are not responsible for the content or the privacy policies of those External Sites. You should check the applicable third-party privacy policy and terms of use when visiting any External Sites.

6. Children’s Information

   We do not knowingly collect personal information from children under 13. If you are under 13, do not provide us with personal information. Parents and guardians should monitor their children’s online activity and instruct them not to share personal information without permission. If you believe a child under 13 has provided us with personal information, please contact us as described in Section XI so we can delete it.

7. Important Notice to Non-U.S. Residents

   We are based in the United States and operate with the assistance of an affiliate located in Israel and service providers that may be located in the United States, Israel, and other countries. Accordingly, your personal information may be transferred to, accessed from, stored in, or otherwise processed in countries other than the country in which you reside. The privacy and data protection laws of those countries may differ from those of your country of residence. Where required by applicable law, we take appropriate steps to protect personal information transferred across national borders.

8. U.S. State Privacy Laws

   If you reside in a U.S. state with an applicable comprehensive privacy law, and that law applies to our processing of your personal information, you may have certain rights regarding how we collect, use, and share your personal information. These rights vary by jurisdiction, may be subject to limitations or exceptions, and may not apply in every circumstance. To the extent provided by applicable law, these rights may include:

   1. The right to confirm whether we process your personal information and to access such personal information.

   2. The right to request correction of inaccuracies in your personal information.

   3. The right to request deletion of your personal information.

   4. The right to request a copy of certain personal information you have provided to us, where required by law.

   5. The right to opt out of certain types of processing, including processing for targeted advertising purposes, where applicable.

   6. The right to opt out of profiling or automated decision-making in furtherance of decisions that produce legal or similarly significant effects, where provided by law.

   7. The right to opt out of the sale or sharing of personal information, as defined under applicable law.

   8. The right to limit the use or disclosure of sensitive personal information, where required by law.

   9. The right to designate an authorized agent to submit a request on your behalf, where permitted by law.

   10. The right to appeal a decision regarding your privacy rights request, where required by applicable law.

   11. The right not to receive discriminatory treatment for exercising your privacy rights.

   To request to exercise your rights, please contact us as described in Section XI. We may take reasonable steps to verify your identity before responding to your request. We will respond to verified requests within the timeframes required by applicable law.

9. Changes to This Privacy Policy

   This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time with or without notice to you. Any such changes will be posted on this page and reflected by an updated “Last Updated” date above. If we make material changes to how we collect, use, or disclose your personal information, we may provide additional notice, such as by posting a prominent notice on the Website or sending you an email notification where required by applicable law. By continuing to access or use the Website after any updates become effective, you acknowledge the revised Privacy Policy. Please refer back to this Privacy Policy on a regular basis.

10. Data Retention

    We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to complete and document transactions, comply with legal and accounting obligations, resolve disputes, enforce our agreements, and maintain the security and integrity of our systems. Retention periods may vary depending on the type of information and how it is used. Deletion of personal information, where required, may not be immediate, and residual copies may remain in backup or archival systems for a limited period.

11. How to Contact Us

    If you have any questions about this Privacy Policy or to report a privacy issue, please contact us in one of the following ways:

    Email: Help@noom.love

    Online contact form: Contact Us